This format protects words, letters, numbers, or a combination of those without any limitation to a specific font style, size, color, or design. Most trademarks are registered in standard character format. The design of the bottle is part of what’s protected.īecause color wasn’t claimed as a feature of any of the above trademarks, Coca-Cola can use their trademarks in any color. This registered trademark in special form format shows the same stylized wording, but it appears on their distinctively shaped contour bottle. It includes both the stylized wording and wavy lines underneath. Here the trademark is registered in special form format, where the stylized lettering is a significant part of what’s protected.Ĭoca-Cola also registered this trademark in special form format.
This format provides the broadest protection because it protects the words themselves and is not limited to a particular font style, size, or color. Here the trademark is registered in standard character format. For example, The Coca-Cola Company has registered its Coca-Cola® trademark in both standard character format and special form formats, such as: The format you choose will affect the scope of protection for your trademark registration. You can apply to register your trademark in standard character format or special form format. TARGET LOGO for "retail department store services." Trademark formats Some registered trademarks you may recognize include: It could even be a sound, a scent, or a color. It could be a word, slogan, design, or combination of these. Transferring ownership / Assignments helpĪlmost anything can be a trademark if it indicates the source of your goods and services.International intergovernmental organizations.
Checking registration status & viewing documents.Checking application status & viewing documents.Madrid Protocol & international protection.